WHO IS RESPONSIBLE FOR THE PERSONAL DATA WE COLLECT?

Monark Exercise AB, 556103-3449, c/o Monark Exercise AB, Kroons väg 1, 786 33 Vansbro is responsible for the personal data you provide to us through purchases and other contact with us and is responsible for processing this data.

WHERE IS YOUR PERSONAL DATA STORED?

We aim to process your personal data as far as possible within the European Economic Area (EEA) and all our own IT systems, but may also transfer and process it in a country outside the EEA (so-called "third country"). Such transfers are only made to recipient countries with an adequate level of protection and in accordance with applicable law.

Transfer of data outside the EEA:

If we transfer your personal data to countries outside the EEA, we ensure that appropriate safeguards are in place in accordance with applicable data protection laws. This includes using EU Standard Contractual Clauses (SCCs) or other approved mechanisms to protect your data.

WHAT KIND OF PERSONAL DATA DO WE COLLECT?

We collect personal data that you submit to us when you place orders on our website, sign up for our newsletter, or otherwise indicate an interest in learning more about or purchasing our products. The personal data you submit to us may include, for example, contact information, date of birth, and payment information. We may also collect some personal data from external partners, such as address information from public registers and credit rating information from credit rating agencies, banks, or credit reference agencies.

HOW DO WE USE YOUR PERSONAL DATA?

We may use your personal data for the following purposes:

• When processing orders and returns in our web store
• For SMS notifications about the status of deliveries
• When contacting you about any problems with your delivery
• For correspondence about questions and other information
• When sending out offers in the form of newsletters, always with instructions on how to unsubscribe from further emails
• When analyzing purchasing patterns to provide relevant offers and information
• When confirming the minimum age required by law to purchase goods online
• To prevent abuse or other inappropriate use of our website

We retain your data for as long as necessary to fulfill the above purposes or as long as we are legally required to do so. Thereafter, your personal data will be deleted.

USE OF GOOGLE SERVICES AND TRANSFER OF DATA OUTSIDE THE EU/EEA

We use Google Analytics, Google Tag Manager, and Google Search Console to analyze visitor traffic and improve the user experience on our website. These services use cookies to collect information about how visitors interact with our website. This information may include IP addresses, browser types, geographic locations, and user behavior.

Data transfer outside the EU/EEA:

Since Google has servers in multiple countries, including the USA, some personal data collected through these services may be transferred to and processed outside the European Economic Area (EEA). To ensure that this transfer is secure and in compliance with GDPR, we have a Data Processing Agreement (DPA) with Google.

SAFEGUARDS

Google is committed, through our Data Processing Agreement, to process personal data in accordance with the EU Standard Contractual Clauses (SCCs). These clauses are designed to provide the same level of data protection as within the EEA, even when data is transferred to and processed in countries outside the EU.

IP ANONYMIZATION

To further protect your data, we have activated IP anonymization in Google Analytics. This means that Google shortens your IP address within the EEA before it is transferred to Google in the USA, making it harder to identify individual visitors.

You can adjust your cookie settings or withdraw your consent at any time by clicking on "Cookie Settings" at the bottom of our website. For more information on how Google processes your personal data, please visit Google’s privacy policy.

USE OF FUNNELBUD CRM AND MARKETING AUTOMATION

We use FunnelBud, which is based on the SharpSpring platform, to communicate with our customers and potential customers. FunnelBud uses cookies to store data about visits and interactions. These cookies include:

• __ss_referrer (1h)
• __ss (24h)
• __ss_tk (25 years)

These cookies are used to improve our marketing campaigns and measure conversion statistics. No personally identifiable information is shared with third parties. FunnelBud is GDPR-compliant, and we have a Data Processing Agreement with FunnelBud to ensure that your personal data is handled according to legal requirements.

WHAT ARE YOUR RIGHTS?

You have the right to request information about the personal data we hold about you at any time. If your data is inaccurate, incomplete, or irrelevant, you can request its rectification or erasure. We cannot erase your data when there is a legal requirement to retain it, such as for accounting purposes, or when there are other legitimate reasons for keeping the data, such as unpaid invoices. You can withdraw your consent to allow us to use your data for marketing purposes at any time by unsubscribing from our newsletter. You can also contact us by letter, email, or phone. Please refer to the contact details below.

You can exercise your rights at any time by contacting us at info@monarkexercise.se or via phone at 0281-594940. We will process your request without unnecessary delay and within 30 days.

WITH WHOM WE MIGHT SHARE YOUR PERSONAL DATA?

To enable us to offer the above-mentioned services and to fulfill our commitments to you as a consumer, we share your personal data with companies that are so-called data processors on our behalf. Data processors process the information on our behalf and according to our instructions and help us with IT services, payment services, transportation, and marketing. This is done only for the purposes for which we have collected the information and only with companies that can provide sufficient guarantees regarding the security and confidentiality of personal data.

We never pass on, sell, or exchange your personal data for marketing purposes to third parties.

HOW DO WE PROTECT YOUR PERSONAL DATA?

To prevent your personal data being transmitted to our website from being read by third parties, all such information is encrypted and sent via a secure connection.

COOKIES

A cookie is a small text file that websites save on a visitor's computer. Cookies are used on many websites to give a visitor access to various features. The information in a cookie can also be used to track a user's browsing on websites that use the same cookie.

DO I HAVE TO ACCEPT COOKIES?

This website uses cookies for functionality crucial for making it possible to make purchases in our store. Therefore, if you block cookies, you will not make purchases in our store. However, without cookies, you can still view pages on our website and items in the store, but some features may behave unexpectedly or not at all.

If you want to shop in our store but do not want any cookies to be saved on your computer when you close your browser, you can visit the site in private mode. This mode is called different things depending on your browser: "Incognito window" (Chrome), "Private window" (Firefox), or "InPrivate window" (Microsoft Edge). All cookies set during the visit in private mode are then deleted from your computer when you close your browser.

HOW WE USE COOKIES?

This website uses cookies to manage items in the shopping cart, log in to "my pages," and for certain features that should only appear once per visitor. If you close your browser and later come back to the store, your settings and items in the shopping cart are saved using cookies. We also use cookies to customize and make information and marketing as relevant as possible for you.

The login data for "my pages" is stored in a so-called session cookie and is therefore deleted when you close your browser. Our other cookies do not store information that could identify you personally.

We also use cookies for statistical purposes, for example, to see which articles the same visitors are looking at in order to offer automatic product recommendations.

THIRD PARTY COOKIES

We are using Google Analytics, Facebook Pixel, and Google Tag Manager, which also set cookies to get a picture of how our visitors use the website. These cookies do not contain any identifying information about who the visitor is.

Consent and management of cookies
When you visit our website for the first time, you will be presented with a cookie banner where you can choose which cookies you wish to allow. You can adjust your cookie settings or withdraw your consent at any time by clicking on "Cookie Settings" at the bottom of our website. If you want to block cookies completely, you can also change the settings in your browser.

Consent Mode
We use Google Consent Mode to ensure that your personal privacy is respected in accordance with GDPR. This means that we adjust how we collect data based on the choices you make in our cookie settings. When you give your consent for analytical and marketing cookies, we activate these services. You can adjust your cookie settings at any time via our cookie banner or contact us for more information.

Changes to the Policy
We may update this policy from time to time to reflect changes in our data processing practices or legal requirements. We will notify you of any significant changes via our website and update the date at the top of this policy.